Among their concerns was a high price and features, suggesting that Sony Corp. will remain an also-ran instead of a leader in the tablet. Two versions of most tablet cost Sony $ 499 and $ 599, same price as two low-end Apple iPad.
"Consumers want the pills, but are not willing to pay the same amount would pay for an iPhone for something that is not an iPhone," said Gartner analyst Carolina Milanesi. "Despite the design of the brand and different, with the price so close to the iPhone will be difficult for Sony."
The Japanese company is already late for his first board game, which hits stores in September, more than a year and a half after Apple Inc. launched the IPAD and nearly a year after Samsung Electronics Co Ltd has launched the GalaxyTab market.
Backed by a disco beat in an event in Berlin to raise awareness of the device from Sony, Howard Stringer, CEO of brushing the concerns of the company waited too long to enter the market in tablet form.
"We want to prove that it is not the fact that the first step that counts, but does it better," said Stringer.
Based on the initial reception, Sony has not in this respect.
The research firm Forrester said post delivered prices from Sony, "to raise a red flag."
Tech reviews credited to Sony to come with a unique design of the S-curve that looks like a tablet folded plate and makes it easier to hold with one hand, but the quality of the material requested.
A review on the Gizmodo blog platform technology called "very plasticky" and said that your screen from scratches more easily than other pills.
Sony has promised in January to become the world's leading manufacturer of tablet No. 2 - behind Apple - in 2012 and Sony executives stuck to this ambitious statement before Wednesday's launch pad.
Sony tries to distinguish it from other characteristics of the tablets Android, like having one of the models as a universal remote control, while the other folds such as the clamshell phone.
An expert, who played in a box, "Sony Tablet S" also questioned that could compete with the competitors that sell high-end compressed at the same price.
By Tim Stevens, editor and technology blog Engadget said that the system of the tablet has been disappointing, and the familiar design and dragged the 2 iPad and Galaxy Tab
"I honestly do not think the tablet itself catapult Sony really in charge of the front Android, which is where it should be if it wants to be No. 2 on the market in tablet," said Stevens.
The new tablets running on Google Inc. Android software, such as GalaxyTab and many other tablets Acer Inc., Asustek Computer Inc. and Motorola Mobility Holdings Inc.
Sony with a large number of technology companies hoping to win a share of the market, which many have stumbled against Apple.
Hewlett-Packard Co., the decision to abandon its touchpad tablet a week after it came out to show how easy it is to fail. Sales increased only HP reduced the price of $ 99 to $ 399 and $ 499, with the result that the company also announced "final run" and the tables to meet demand.
Once a symbol of Japan's high technology could, Sony is struggling under the weight of its television division of losing money and needs a boost from a successful product.
"Sony really needs to be in the market for the platform and must succeed," said an analyst at Mito Securities electronics Keita Wakabayashi.
Global sales should more than triple this year to 60 million tablets and then increase to 275.3 million units in 2015, according to a report this month by research firm iSuppli IHS.
FEATURES: remote control TV and MOVIES
Sony has said the film S is unique, like a universal remote computer, which can control the stereo, cable TV boxes and TV.
The mobile device has a screen only 9.4 inches, weighs 1.33 kg and has front and rear cameras.
A 16 GB version of the tablet will cost $ 499 U.S. while the 32 GB version will retail for $ 599. In Europe, S costs € 479. It can be pre-ordered on Wednesday and will be in stores in September.
Sony second pellet, P, comes with 4 GB of memory and looks like a clutch purse. It has two 5.5-inch screens that can be folded and weighs less than a pound.
The tablet also offers 4G phones. In Europe, the P will cost € 599 and will be released in November. Sony said the stores in the U.S. later this year, but gave no date or price.
Sony tablet touch the Library Entertainment, offering services for music and movies, which should give you an edge over competitors, according to Stringer.
"Apple makes the iPad, but it will make a movie?" Stringer added.
Part of Sony fell 1.77 percent in Tokyo trading before the pills were released. U.S. stocks traded closed almost 0.3 percent to $ 21.95 on or after the opening.
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